One of the best things about social media is that your prospects are already there. There are over 500 million active users on Facebook and they collectively spend over 700 billion minutes per month there. That’s almost double what YouTube and Google get combined.
Making your presence known on social media sites like Facebook and Twitter allows you to tap into this vast landscape. You can then build a network of prospects and loyal customers who look forward to updates from you and seeing what your business has to offer. Businesses know that they need to use social media as a vehicle to connect with consumers. That said, many businesses don’t do social media marketing properly.
It’s not all about pushing products, but instead socially interacting with customers to foster positive and engaging relationships. Relationship building is at the heart of effective use of social media and fundamental to sustaining a long-term satisfied customer base.